It is exciting times ahead for wildlife enthusiasts, as wildlife film makers and photographers Feisal Malik and Tanvir Ali, literally think outside “the box” to bring you a coffee table book on elephants with embedded videos in it. One will be able to scan the images with his/her smart phone or tablet and play the video on their devices. This video technology is called Augmented Reality (AR).

“In a world where digital platforms are taking over from the traditional forms of media, one really has to get creative in order to stand out from the crowd.” – Feisal Malik.

Titled “Elephants Wear Ivory”, the book will be a hard cover with 50 images of elephants taken by the duo alongside behind the scenes clips of one of an elephant photo shoot in Amboseli National Park. It will also have a one hour documentary on elephant poaching. They will be launching the book in Nairobi on 18th November 2017.

“The behind the scenes clips of the photo safaris adds flavor to the book. As a reader, you are now able to visualize what the photographer goes through when on assignment.” – Tanvir Ali.

The book has been lauded by wildlife enthusiasts.

“This book celebrates elephants through beautiful pictures, and showcases elephant safaris. It also highlights the harsh reality of elephant poaching through the documentary; an ideal way to get the conservation message across.” – Jim Nyamu.

“It is very refreshing to see youngsters of Asian African Heritage stepping up and driving such initiatives. This book is an infusion of culture, heritage, tradition and technology, all brewing in one pot. Surely it goes to show that we are thinking outside the box” – Pheroze Nowrojee.